Businesses need web-to-print solutions to help centralize, manage and deliver marketing materials to their targets. Web-to-print portals help businesses stay in touch with the audience that will help grow that business without risking large investments.
Unified Data Development Group offers hosted web-to-print portal solutions that can be deployed quickly and without the budget of purchasing high priced software.
These solutions provide benefits to companies that use them that are significant and impactful. Some of the benefits include:
- Control your brand consistency
- Personalize your messaging down to the individual recipient level
- Create an efficient process for creating and ordering print pieces
- Reduce storage and collateral management costs
- Track campaign ROI
Companies that successfully make the transition to a web-to-print solution reap the rewards of efficient order processing and faster design and delivery times by taking advantage of the collaborative nature of Internet deployed systems.
Of course, none of these benefits amount to a hill of beans without the ability to track results and provide measured success analysis. Unified Data Development Group can deploy standard tracking tools and work with your business to deploy meaningful custom reporting tools to measure the true success of your campaigns
A PURL is a Personalized web-site that is customized to the specific person visiting the site. It is most commonly used with Direct Mail Campaigns to increase interest and response rates.
A well designed PURL gives businesses the ability to track individual activity and then further personalize contact and content to grow your business through targeted and efficient communications. This level of personalization and response tracking will help you better understand your customer and measure the true value of your marketing spending.
By taking advantage of Campaign Management and PURL services with Unified Data Development Group you are able to link your print and email campaigns to customized PURLs and track the activity. By combining these media types your business can take advantage of the power and reliability of commercial print, the rapid delivery of email and the immediacy of instant internet-based response tracking.
From start to finish, PTG can help you in all aspects of your campaigns. So, you are not only capturing invaluable information about your customers, but you are gaining a partner who can help you grow and improve your campaigns in the future.
Time to connect to your customers or gain new customers?
Time to call Unified Data Development Group!
There was a time when an email marketing campaign consisted of designing an email, sending it to thousands of people, then sitting back and hoping for a response. Today, email marketing has expanded well beyond its traditional definition and has grown to encompass areas such as web feeds, online social networks, SMS, instant messaging, and mobile applications.
Unified Data Development Group can help you reach out and connect with your customers in many different ways and even combine these methods to create a truly dynamic and far-reaching communication tool with which to interact with your customers.